Customer Acquisition Costs
Customer Acquisition Cost (“CAC”) is a metric that has been growing in use among Internet…
Read More »
Customer Lifetime Value
Seasoned entrepreneurs say that revenue growth, profitability, and cashflow are the most important financial metrics…
Read More »
How we have (almost) killed email
Initially hailed as a cheaper way for people to communicate – a killer app invented…
Read More »
The 9 metrics Accountants must know when advising Startups
This post was written by my CoFounder Rowan Grant. Startups are sexy, and everyone’s uncle…
Read More »
Lesson learnt #2: Know your customer. The 3 step process we used to determine our target market
Niching for a Startup is critical. It levels the playing ground between small and large…
Read More »
Fail Fast – The 5 invaluable lessons we’ve learnt @SmartBooks Online
SmartBooks Online has been floating around the internet over the last 12 months. During that time,…
Read More »
Give before you receive
‘Giving before you receive (or ask)’ is an attitude central to every religion and is…
Read More »
So, what the hell is a Startup?
The term ‘Startup’ has been thrown around with increased frequency over the past few years….
Read More »