Customer Acquisition Costs
Customer Acquisition Cost (“CAC”) is a metric that has been growing in use among Internet…
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Customer Lifetime Value
Seasoned entrepreneurs say that revenue growth, profitability, and cashflow are the most important financial metrics…
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What you need to know about Gross Profit Margins
Gross Profit margins are a critical metric that every entrepreneur needs to be on top…
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The Metrics of the Modern Accounting Practice Part 1 – What are you Measuring?
“If you cannot measure it, you cannot improve it” – Lord Kelvin It always amazes…
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The 9 metrics Accountants must know when advising Startups
This post was written by my CoFounder Rowan Grant. Startups are sexy, and everyone’s uncle…
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Lesson learnt #2: Know your customer. The 3 step process we used to determine our target market
Niching for a Startup is critical. It levels the playing ground between small and large…
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Lesson learnt #1 – Communication is King
SmartBooks Online is a virtual business, meaning an array of challenges are immediately apparent. Just…
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Fail Fast – The 5 invaluable lessons we’ve learnt @SmartBooks Online
SmartBooks Online has been floating around the internet over the last 12 months. During that time,…
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